In the world of film, the relationship between power, people, and data is a fascinating and complex topic. This article delves into the insights shared at the Locarno Pro panel, where industry experts offered diverse perspectives on this very subject.
The Power of Perspective
The order in which we consider these concepts is a matter of personal and professional interpretation. For Doris Ruth Eikhof, CEO of Design Otherwise, it's about prioritizing power structures and the narratives we create (data) to ensure a space where everyone can thrive. Eikhof's perspective highlights the importance of creating an inclusive environment, where power is distributed fairly and data is used to tell our stories.
On the other hand, Andrea Occhipinti, president of Lucky Red, believes people come first. He emphasizes the role of judgment, sensitivity, and experience, followed by power. Occhipinti sees data as a tool, a means to an end, rather than the driving force.
Yasmine Talli, acquisitions manager at mk2 Films, offers a different take: people, data, and then power. Talli suggests that data can provide a foundation for maintaining power, a perspective that aligns with mk2's decision-making process.
Instinct vs. Data: A Delicate Balance
A key question arises: how much should conviction and data influence film decisions? Occhipinti and Talli both emphasize the importance of instinct and emotion. They believe in trusting their gut, even when data suggests otherwise. Occhipinti cites examples like ‘Ida’ and ‘Moonlight’, films that defied expectations and proved successful despite initial doubts.
However, data isn't ignored entirely. Talli explains that mk2 considers factors like a director's track record, festival attendance, and the film's potential in the international market. It's a delicate balance, where human judgment and data analysis work hand in hand.
A Group Effort
At mk2, decision-making is a collaborative process. Talli highlights the involvement of a pool of readers and the acquisitions team, emphasizing the value of diverse perspectives. This approach ensures that decisions are well-rounded and based on a collective understanding of the film's potential.
The Bigger Picture
The panel discussion at Locarno Pro sheds light on the evolving nature of the film industry. As Stephen Follows' presentation suggests, there are hard truths and illusions of control to navigate. The role of “nepo babies” and the low profitability of indie films are just a few of the challenges the industry faces.
In conclusion, the order of power, people, and data is a personal and contextual matter. It's a reflection of the values and priorities of the individuals and organizations involved. As the film industry continues to evolve, finding the right balance between conviction and data will be crucial. The insights shared at Locarno Pro offer a glimpse into the diverse approaches and strategies that shape the future of film.
